Value Proposition Creation
Using Lean Startup Methodologies and tools, I had the chance to work on defining a new proposition with a startup set up, within the company. Working in “Build, Test, Learn” sprints, with a marketing and engineer colleague, we created our own paper and digital prototypes, interviewed and co-created with consumers along the way, up to the launched of a limited edition in US in 2018.
Designers play a key role in framing the experience and user pains.
It is our power to uncover unmet needs and create the tools to innovate, trigger ideas and get the team and stakeholders on-board.
I also developed a methodologies to get data based insights using cross platforms (google trends, google adwords, similarweb..)
I had the responsibility of creating paper and digital prototypes, organisation of co-creations with users and interview scripts, and supporting on the online testing buildup and tracking.
